The Millennial Infatuation with Eyelash Extensions

It’s not an exaggeration to suggest that a growing number of millennials are seemingly infatuated with eyelash extensions. While many slightly older women might be curious about this new beauty trend, younger women seem to have embraced these beauty enhancements. That’s really no surprise, though, since the young are often among the first to adopt any innovation – as we’ve repeatedly seen with new technologies. Still, what is it about eyelash extensions that has so captivated that younger demographic?

Millennials Have Instant Exposure to Beauty Trends

There was a time when women had to read beauty magazines to keep abreast of all the latest beauty fads and trends. Those days are gone. Today, television and the internet have made it possible for women to see new trends as they emerge. Social media has provided an outlet for those women to follow other people’s beauty choices in real-time. Celebrity beauty trends are broadcast around the world daily. That exposure can’t help but have a major impact on how millennials process information about new beauty trends.

Millennial Confidence

It might sound cliché, but there is something to the idea that millennials are a confident generation. They’ve grown up in a society that is perhaps more tolerant of divergent ideas and preferences than it has been at any previous time in history. Yes, the 60s and 70s were somewhat free-wheeling, but that was a time of social rebellion as an entire generation dramatically broke with their parents’ traditions. Today’s millennials are demonstrating a different kind of freedom – the freedom to be who they are.

That’s why so many young women don’t think twice about making eyelash extensions a part of their beauty lifestyle. These millennials are often more comfortable with setting their own trends than their parents and grandparents might have been. Many of them are also less likely to try to pretend that their lash extensions are anything other than what they are: beauty enhancements. They have the confidence to wear lash extensions, hair extensions, and other enhancements without caring whether anyone knows about it.

Convenience Matters

Millennials are a busy generation – but they’re also open to trying just about anything that can remove clutter from their lives. And while many older women might have just accepted that mascara and other makeup enhancements are simply an unavoidable part of life, millennials often view things differently. Eyelash extensions allow them to free up time and simplify their beauty regimen. That’s time that can be spent on other interests, and these young women aren’t afraid to take advantage of that opportunity.

Most importantly, though, millennial women just know a good thing when they see it! At Ebenezer Eyelash, we’re committed to helping these young women – and women of all ages – get the professional eyelash extension applications they need to make the most of their beauty regimens. If you are ready to learn more about how the best eyelash extensions in New York City can change your life, give us a call today!